character design for Ad concept

These racoons were developed for an ad concept promoting sympatico bell. I had to oblige to certain limitations within the design and layout, but the characters were created and used to sell the concept. The racoons are not in the final stages of development but were used as an example to sell the idea. Since the turn around was very fast they could not have been finalized. The intention for this ad was to be used for a direct mail promotion. The existing ads for the Ad agency were generic and commited to photography. The ad ultimately was not used but the characters and idea could be a future prospect.