Featured on Feathertale

Check me out at www.feathertale.com
thanks for the love Feathertale"

art market " Lonsdale Gallery"

December 1 through 16, come check out some of my current work.

People in the neighbourhood "T - shirts"

check out my t-shirt, thanks to tessar for telling me about it"

People in the Neighbourhood " Stickerbook"

Finally arrived" check out the stickers. They will be available for sale at Lonsdale Gallery, if you want to acquire a sticker book (90 stickers) email me at alejandro@alejandrocardona.com or info@lonsdalegallery.com

People in the Neighbourhood series 2

Some more newcomers" Preparing to assemble People in the Neighbourhood for a published book. Also for Giclee artist proofs for Lonsdale Gallery's December Artists' market. Tell me what you think of them overall and if you have any suggestions for any new prospects feel free to drop that by me.

City Guide Cover illustration for Red Bull Music Academy

its out in the streets of Downtown" make sure you get a copy. Also look out for the Festival guides. There are 4 volumes featuring work from Marco Cibola.

It was a pleasure working with Exclaim on this one.

"Extravaganza" display at Lonsdale Gallery

The Rabbi 0riginal- image size 8 x 10" with frame $300.00 + taxes.
People in the Neighbourhood- Giclee prints 5 x7 $40.00 + taxes.
Button Sets- $25.00 + taxes.


Extravaganza runs to the 30th of September

Limited edition Button box Sets of "People in the Neighbourhood"

The box sets are 2 3/4" x 11" inches, white and each painted individually. It includes a label insert and 9 buttons. The politician, bar regular, cowboy, psychiatrist, nonna, terrorist, film guy, talkshow host and the ex-convict. They are priced at $25.00 CDN + taxes. $28.50. For more information regarding the box set email alejandro@alejandrocardona.com or info@lonsdalegallery.com

"Extravaganza" at Lonsdale Gallery

Come check out Extravaganza at the Lonsdale Gallery. An eclectic group of artists displaying there works on paper, paintings, sculptures, books, pins and t - shirts. The event took place on September 23rd and runs through the 30th. Don't miss it.
For more information email info@lonsdalegallery.com

Archetypes Series 2 and 3

I am working on a new set of Archetypes. The concept now is to create archetypes that are stereotypes of a demographic. Different Neighbourhoods involve distinct characters that in whole stereotype the neighbourhood. There will be a total of 10 characters that will represent the neighbourhood of Forest Hill, Toronto(series 2). series 3 is still in the works and will be another set.

More to come soon.

Archetypes at Lonsdale Gallery

The Archetypes- (People in the Neighbourhood) Series will be available for sale. giclee prints of various sizes. You can check them out at Lonsdale Gallery. For more information about pricing and sizes email info@lonsdalegallery.com

Exclaim City Cover Guide

This piece is for a cIty guide cover. The theme is to emphasize traffic in Toronto and the essence of the city itself. The busy street corner is reminiscent of queen st throughout the day. The Art Director of Exclaim is a pleasure to work with and he made it easy to understand the concept of the illustration. The piece is a full bleed spread illustration that will fold in the middle. Will show you soon the guide when it is out.

Overall a fun piece. And look forward to working with Exclaim in the future

Juxtapoz"

Check it out here! Some love from Juxtapoz

Applied Arts Homepage

Click here to check out Applied Arts. They are promoting the upcoming Student Awards issue. These are my entries from last year. "Archetypes" series.

promotional material for local community center

I was approached to design the "look" of a small company that involves educating children. The small educational center is opening at a local fitness building. The name of the place 1,2,3... was assigned, overall it was a fun making this appeal to a parent and younger audience.

Another day at the bus stop

This is a series of spots that i am currently working on for possibly promotional mailers in the fall. The spots are satirical and will consist of a narrative. More coming soon"

character design for Ad concept

These racoons were developed for an ad concept promoting sympatico bell. I had to oblige to certain limitations within the design and layout, but the characters were created and used to sell the concept. The racoons are not in the final stages of development but were used as an example to sell the idea. Since the turn around was very fast they could not have been finalized. The intention for this ad was to be used for a direct mail promotion. The existing ads for the Ad agency were generic and commited to photography. The ad ultimately was not used but the characters and idea could be a future prospect.

Embarking music, urban culture, and community

This is a sketch that was gonna be used for Luminato but their was discrepancy on my part. It is a piece that will eventually will be taken to final.

Steam Whistle Art Show

Check out my wall"

leo final book

here we go the final layout of the book. there will be some refinements. The layouts are not in sequence. This will be featured at the show along with Diego.

come fly with me" after affects animation"

The artwork is finished and it's in after affects and ready to animate. This will be a short 2 min animation. The concept behind this derives from a frank Sinatra song. The two characters are going to be monochromatic from the start and while they fly through the sky and visit a country they inherit the color and culture of the place. Gradually they will change to color. The storyboard for this project was bigger than what i have here. With the short time frame the characters will only visit one country. Check for updates " vid coming soon"

Diego Narrative"rough draft of book"

The promotional mock up of the narrative is coming together. Rough draft of layout is in the works. It is approximately 6*4 inches" and consists of 12 pages made up of full pgs, spreads and spot illustrations. The intention of the book will be to use as a promotional device intended for the children's book publishing market.
the layout of each pages will be coming soon. in full color"

"Deja Vu"

concept behind this is "deja vu" and how a symbol or element triggers a series of events.
This illustration is treated in a sequential manner reading from left to right.

Headlines " Living in Cyberspace"

The concept behind this illus is social networking on the net. People being from a wide demographic and using the net as a means to post your self. I focus on the stereotypical archetypes on the net, and focus on their dialogue. i intend for the viewer to be lead in and out throughout the piece. Also, for the composition to be intertwined and everyone linking. Some of my inspiration was facebook, and myspace.

"Archetypes"

Concept behind this project is sterotypical characters within our society. The narrative element is all these different people combined visiting the psychiatrist. Each character reveals something about their personality. I intended to poke fun and be critical about the archetypical characters.

Diego Narrative

This is a short story that i had developed about a boy named Diego who is challenged with the notion of moving away from his hometown to discover a whole new place. This is a series of illustrations from the beginning of the narrative. The concept behind this story is the main character moves away from his hometown, and when this occurs the color is left behind. Diego realizes that he is very different from his new environment. Once he arrives to the big city, it becomes monochromatic. Their is about 12 images to the short story that consists of spreads, full pages, and spots.
The images will be compiled into a self promotional children's book.

more images for Diego Narrative coming soon.